Keebler Goes Organic with New Cookie
Tuesday, December 8, 2009 at 3:01PM ScoopGods.com - Keebler Company has invented a new kind of cookie that is completely organic. The motivation behind this product is to make use of readily available ingredients. A grand search for a new component to add to a cookie ended in the great Midwest of the United States, a long time provider of foods to many. The companies president and CEO, Sam Reed, who has seen this company rise into prominence during his watch believes that it's important to always take aggressive steps to stay ahead in the cookie industry.
"How many chocolate chip cookies have you have in your life?" asks Reed, "I know they're good, but it's time to introduce something new to the cookie, a new color with with to paint if you will."
Keebler's new cookie product, called Bovines, are composed of mainly material collected in cow pastures. Keebler has worked out a deal with farms across many states to harvest the cow pies in the field with their own work force. The pies are collected and hauled away to the factory for processing. Richard "lumpy" Burnam, a collector of the new Keebler ingredient, explains the process.
"We head out on a tractor hitched up with a large hay trailer. Using gloves and special metal rods, we pile up as much cow shit as we can carry, then go back and load it up on the trucks for haulin."
More recently, Reed has been donating many of the cookies locally to orphanages, food shelves, and soup kitchens. He does much of the delivery himself and, with the holiday season in full swing, has been as busy as ever. We caught up with him to get an update on how the Bovine cookie has been coming along.
"Yes, I've been on the move lately. It's important to get these cookies out of the factory and to a place where they might get eaten," says Reed. He was then asked if he ever eats the cookies himself.
"Oh god no," said Reed, "They just aren't my taste, in fact I can't even really handle the smell of them. I actually had any trace of them removed from our office building just to get some more distance. The flavor isn't really the main benefit to eating them. Instead it's the idea of crunching on a piece of Americana, or maybe the fact that they're loaded with fiber."
"Adding more sugar might help the taste a little," added Reed.



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